---
title: Securing Executive Buy-In Webinar
description: Learn how to communicate the value of large-scale technological transitions to your association's executive team or board of directors.
image: https://info.fusionspan.com/hubfs/1024_Buy%20In%20Webinar_Web%20Image.png
---
[](https://www.fusionspan.com/)
# Securing Executive Buy-In: Advocating for Technological Change in Associations
**On-Demand Webinar**
What is one of the most common barriers to successful technological transitions? Failure to secure organizational buy-in.
And it starts with a lack of alignment at the executive level. Join our panel discussion featuring executives from leading associations to learn effective strategies to communicate the value of technological advancements to your executive team and board of directors.
## Successful transformation takes alignment.
Discover how to align tech initiatives with organizational goals, build a compelling business case, and navigate the challenges of implementing significant technological changes in the association landscape.
During this 1-hour conversation, you'll:
- Identify key factors that influence executive decision-making regarding technology investments
- Develop effective communication strategies to articulate the benefits of technological changes to non-technical stakeholders
- Learn how to create a comprehensive business case that addresses both opportunities and potential risks of new initiatives
- Understand how to align proposed tech changes with your association's strategic goals and mission
- Explore best practices for managing change and overcoming resistance to technological advancements within your organization
## Meet the Experts!
### Juan Sanchez, Inteleos
As an executive with over 20 years of experience in the non-profit/For Purpose sector, Juan has experience in design, software engineering, data architecture, and technology management roles. He has coached highly efficient and motivated technology teams by fostering a culture that delivers innovative technology solutions to a wide array of functions inside and outside the organization. Juan has a passion for OKRs, the agile mindset, and organizational design.
### Tadu Yimam, NACUBO
Tadu Yimam is vice president, digital engagement at the National Association of College and University Business Officers (NACUBO) in Washington, D.C., where she is responsible for the membership, marketing, information technology, and publications portfolio. Yimam has been a member of the NACUBO staff since April 2007. Prior to NACUBO, Yimam served as the manager of public relations at The Endocrine Society and started her career as an Executive Team Leader at Target.
### Sandy Minners, ABA
Sandy Minners is the Senior Vice President of Client Engagement & Delivery at the American Bankers Association (ABA). Sandy works with her ABA team, leading in process improvement and implementing complex technical solutions for one of the largest trade associations in the industry.
### PJ Sawchuk, Epic Solution Partners
PJ is a Partner with Epic Solution Partners who has close to 20 years of diverse Technology Leadership experience. Regularly acting as a Fractional CIO in the Associations and Nonprofits space, PJ helps organizations identify and implement transformational technology projects. As a people-centric technologist, he also builds and nurtures the teams tasked with ensuring systems support the needs of organizations. Prior to consulting, PJ was in IT Leadership roles in legal and with a CRM software vendor.
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If you would like to speak to a [fusionSpan](https://www.fusionspan.com/)consultant about your implementation, management, or data needs, please [click here](https://www.fusionspan.com/contact/).
You can learn more about our consulting services for associations [here](https://www.fusionspan.com/what-we-do/strategic-consulting/).
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